Thursday, March 15, 2012

Blog Tour Etiquette

If you are thinking of putting together a blog tour, then there are several points to consider. If you are going to be hosted on a blog, and not necessarily as part of a tour, then you should have a brief discussion with the one hosting you.

Here are some suggestions for a successful book tour

1) It is not necessary to post ALL info about the book/author, but a picture of the book should be the minimum, with a blurb, teaser or excerpt to inform blog readers about it. (Post the links to where an interested reader can find more info).

2) Reviews;
-having the blog host read and review is important. If is not your genre, either respectfully decline or be objective. We are here to promote the book/author.
        -posting the review before or after hosting the book will create curiosity and add visibility.
        -If you are hosting, you probably should have read the book BEFORE you blog about it.

3) Vary blogs;
        -By respecting a ratio of 1:1 or 1:2 (blogs with higher number of followers vs newer blogs with fewer followers) not only gets the book out there but also helps the newer or lesser known blogs gain some visibility.

4) Book Genre compatibility with blog genre…

5) Have the blog of the day post a link to the next blog on the tour to allow readers to follow the book through the whole tour.

6) BEFORE the blog tour starts, schedule a 15-30 min open chat or exchange where all participants can ask/answer questions, (even a feed on Goodreads or other, but so everyone can discuss ideas and be on the same page).

7) Be creative, check out other blogs that have hosted and remember to have fun. I was surprised when I saw this interview posted. I was teh one to answer the questions, but the way she worded them on her blog was as though we were chatting. It was a nice change from the copy-and-paste I had expected. Take a look:

8) On the tour date, DO NOT post anything else but the book you are hosting, do not overshadow the post. It defeats the purpose of promoting someone if you can’t easily find them.

9) If you do not like the book, discuss with the moderator. You might like to withdraw and be part of another tour. You do not have to like the book, but the idea of giving bad publicity is not the purpose of the tour.

10) If the book is filled with mistakes or is an all around ‘bad book’, (it happens) by having read it in advance, the moderator and author can be contacted, the book could be declined for the book tour. Just as the integrity of the author is to be respected, so is that f the blog site.


  1. Wow thanks!
    I've recently been contacted by an author to host a blog tour and since it was my first time I was at lost.
    But after getting help from my fellow blogger friends it's not that hard at all.

    1. We're all in this together, and sharing info (good, bad and mistakes) helps us all improve. Thanks for following!

  2. Thanks for this Debbie!

    I appreciate the information.
    I see I still have a lot to learn about Blog Touring.

  3. Great info! I was thinking of doing a blog tour for my release and it's great to know the right way to do it.